Electric Auto Association - Electric Vehicles and Cars

General Advertiser Guidelines

Current EVents is the monthly print newsletter of the Electric Auto Association, a 42 year old non-profit organization of electric vehicle enthusiasts, including do-it-yourselfers and industry professionals. Current EVents has been continuously published since 1967. We cater to this specific audience by presenting material with a strong technical orientation in addition to articles on the role of electric vehicles in attaining our national security, energy security and emissions reduction goals.

Advertising in Current EVents reaches a savvy early-adopter audience in a rapidly growing advanced technology “green” industry.

With monthly issues your ad will get strong exposure and the message will endure as many of our readers save their copies for future reference. In addition, Current EVents is archived on the EAA website, ads intact.

Mechanical Specifications and Pricing:

Ad Size (inches)	Dimensions		1 Time		6 Times
Full Page	7.5 x 9.5	$250		$1200 ($200 ea)
2/3 Page	5 x 9.5	$170		$810 ($135 ea)
1/2 Page	7.5 x 4.675	$125		$600 ($100 ea)
1/3 Page V	2.5 x 9.5	$100		$480 ($80 ea)
1/3 Page H	7.5 x 3.175	$100		$480 ($80 ea)
1/4 page	3.675 x 4.675	$75		$360 ($60 ea)
1/6 Page V	2.375 x 4.675	$60		$300 ($50 ea)
1/6 Page H	4.675 x 2.375	$60		$300 ($50 ea)

AD DEADLINE: 15th of each month for artwork.

MECHANICAL SPECS: The trim size is 8-3/8” x 10-7/8” with a live area of 7.5” x 9.5”. Bleed ads need to be 1/4” total larger than the trim size. Current Events is saddle-stitched and printed on recycled white paper.

AD RATES are for camera-ready art. We prefer ads submitted as press-ready PDFs (greyscale). FONTS should be EMBEDDED. InDesign files or Illustrator .EPS files will be accepted (fonts should be outlined and images imbedded). Photos in the ads should be high resolution (300 dpi) for best appearance.

GRAPHIC CHARGES: Ads requiring production services subject to standard production charges (quotes available).

PAYMENT POLICY: New clients must supply payment with ad. All payment for advertising must be received by the 25th of the month preceding publication unless special arrangements have been made. Advertising must be reserved with a credit card and if payment is not received by the 25th of the month preceding publication this credit card will be processed for the amount due.

CONDITIONS: The Electric Auto Association reserves the right to reject advertising at any time and is not liable for any cost or damages if for any reason they fail to run an ad. Advertiser is responsible for proof reading the ad before submission. For printed errors liability is limited to cost of the ad space. It is the advertiser’s responsibility to submit ad changes for each issue.

CANCELLATION POLICY: Please note that the Cancellation Fee of the agreement is $100 PLUS the differential of the insertion rate noted on the contract or rate sheet deducted from the one time rate. Cancellation of this agreement must be made by email with Half Page 1/4 Page1/6 PageVertical Full Page 1/3 Page Vertical 1/3 Page Horizontal 2/3 Page 1/6 age Horizontal acknowledge ment at least 10 days prior to publication.